What Is Contextual Advertising and How Is It Done?

What is Contextual Advertising?

There are thousands of ads floating on internet focusing different products and services. More than 90% of websites show some ad that is relevant to the content of that page. These ads mainly come from Google or other similar advertising network. This type of promotion of a product or service on a website having relevant content is known as contextual advertising to the internet marketers. For example, if you are willing to buy a property and you input your keywords in the Google search bar and search a website dealing in the property business then you may see an ad of a real estate agent in this page then this type of advertising is contextual advertising of the real estate agent.

How it is done?

In this type of advertising, an ad of a product or service will be viewed by all those viewers who visit those websites showing that ad. So if an advertiser has decided to publish an ad through Google AdSense, then his ad will be viewed by thousands of targeted visitors depending on the budget of the advertiser. There is no need for the advertisers to know the publishers personally because the advertiser would get any publisher he may not know. There is also no limit to the maximum publishers an advertiser may get because the number of publishers an advertiser may get depends on the budget he has planned for his ads. All the publishers who belong with the same niche as the advertiser is may publish the ad of the advertiser because the distribution of ads among the publishers is done by the programs operating in the Google server.

Benefits to the publishers

More and more users who own a website or blog are joining the various advertising networks to become publishers. The reason for continuous increment in publishers is the revenue a publisher earns when a visitor reaches to the site of the advertiser after clicking the ad published in the site of the publisher. There is no limit to how much a publisher may earn because his earning is directly proportional to the number of clicks that the site of the publisher can give to the advertiser. Google AdSense is the best and cheapest method to become a publisher because to become a publisher through Google, you will not need to run those costly offline advertising campaigns. All you need to become a publisher is an online web portal where you can publish your content.

Google AdSense has changed the face of the contextual advertising by making an automated relation between the advertisers and the publishers. So this type of advertising is now much easier with Google AdSense and other similar advertising networks.

If you want to be a publisher in the field of online advertising then you must know the benefits of the contextual advertising to the publishers. If you want to know this type of advertising then http://www.clickwinks.com open in your browser.

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What is a CPA Or Cost Per Action Network?

CPA or a Cost per Action network provides a directory of products and services. Companies promote their offers through the CPA networks and CPA affiliates direct targeted traffic to the offers using email marketing, video marketing, pay per click, etc.

Companies within the network are willing to pay CPA affiliate marketers to generate traffic or sales leads for their products and/or services. The great thing about CPA networks is a sale is not required in order for a CPA affiliate marketer to receive compensation.

CPA affiliate marketers using CPA networks do not have to worry about charge backs or refunds because leads do not have to pay anything in order for you to receive compensation.

There are a variety of CPA offers available including offers for ring-tones, health related products, credit cards and government grants; just to name a few. The company will either pay per unique visitor or pay per lead. If a company is paying per action, the lead may be asked to provide contact information like their email address and/or zip code, in some cases. The completion of the form is the action.

CPA networks hire affiliate managers to supervise the process. CPA managers are typically responsible for reviewing CPA affiliate applications, sourcing for company products or services to offer through the network as well as communicating with the affiliates within the network on how to optimize their revenue.

It is important to maintain contact with your CPA manager as he or she can inform you of high converting offers within the network. High converting offers can result in more money for you.

It is not uncommon to see offers with a CPA network paying $25-$35 per lead and .15-.30 or more per unique website visitor. You do the math: generate 500 leads for an offer pay $25 per lead and your commission is $12,500.

As you can see, a lot of money can be made in promoting CPA offers. There are literally hundreds of networks; each offering different products and service. Apply to at least 3 or 4 CPA networks so that you can have a variety of CPA offers to market.

Theresa Johnson is an online entrepreneur and editor of Wealth Creators Ezine. Theresa teaches real world techniques to help online marketers generate more passive income using CPA offers. For more information visit [http://cpaoffers.secret-wealth-builders.com]

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Achieve Better Conversions by Increasing Your Credibility – By Molly Lane

Some of the most successful affiliates I’ve seen over the past few years are those who implement long term sites and promotional strategies intended to bring in revenue for years to come.

Taking a long term approach, these sites have developed significant credibility with their customers and are achieving higher conversions as a result.

Check out these five tips for increasing online credibility to achieve higher conversions:

1. Add Real Value
By niching down your site and offerings to a specific target customer, you will gain a smaller group of higher converting customers whose needs you can address in a laser-focused way.

Promote high quality products that you stand behind – it’s more costly to acquire new customers than retain existing ones, so treat yours right, over deliver, and they will buy from you again and again.

2. Stay Current
An up-to-date site can make or break a customer purchase. For example, if someone lands on your site looking for the latest SEO tips, and your last update was six months ago, your offer isn’t likely to convert considering how frequently things change in the SEO world.

Remove limited time discounts that have expired, event listings that have occurred in the past, and update your copy on an ongoing basis. This helps increase your site’s credibility, and Google loves it, too.

3. Show You’re Legit
Showing visitors that your site represents a real person or company will boost its credibility. Listing a physical address, phone number, email address and photo of your offices are all ways to show visitors that you are the real deal.

A good “About page” can dramatically increase your credibility. For example, if you have a golf related site and you’re an avid golfer, be sure to highlight that fact. Talk about your own experience with the different products you’re promoting, and let people know that you’re recommending a specific guide because it measurably improved your own game.

Show your customers you relate to them. They’ll want to buy from you because it’s like they’re buying from a friend.

4. Ensure Accuracy
Make your claims verifiable by adding links to credible sources (news, academic, etc.) within your content. This can increase visitor perception of legitimacy whether or not they click on the link. Adding logos for well-known sites or publications where you’ve been featured can also increase your credibility (just be sure you gain permission for use of other brands’ logos).

Additionally, testimonials can go a long way in reassuring customers that the purchasing decision they are about to make is a good one. It shows that others have been in their shoes and are happy with their decisions.

5. Build Confidence
Adding real and appropriate trust seals to your site may be just what some customers need, particularly at the moment of purchase, to give them assurance that their information is safe with you.

Take advantage of these tips to increase your site’s credibility, gain your customers’ trust and see your conversions soar.

Molly Lane works for ClickBank and writes about marketing & entrepreneurship at mollylane.com.

Download the entire FeedFront issue 19 here –http://issuu.com/affiliatesummit/docs/feedfront-19

FeedFront issue 19 articles can be found here as well:http://feedfront.com/archives/article00date/2012/7

CPV Versus PPC Affiliate Marketing

Article marketing has been around since the beginning of the Internet. It involves writing articles and submitting them to article directories in hopes of getting links back to the site you are promoting. One of the main reasons for its popularity is that it is free to do. While there are several tools that exist to help you with article marketing, you don’t need them.you can easily do article marketing on your own for free.

That is very much different from cost per view traffic. With cost per view, you pay for every impression of your ad or landing page. While the cost per impression is typically pretty low, anywhere from half a penny and up,it can still add up if you get a lot of impressions. This tends to scare new people away from this method of marketing. They think that because they have to pay its riskier than free marketing. But in reality it all boils down to which method makes you the most money.

A good solution for new affiliate marketers are marketers in general, is to use article marketing to build up a budget. Then they can use that budget for their paid traffic sources like CPV traffic. It’s always good to have more than one traffic source for diversity reasons. That way if one traffic source dries up, your business will not go belly up. It’s always good to have a backup plan in place. So starting with article marketing to build up your budget is a good idea. Once you see the benefits of buying traffic, you’ll be hooked on it. Because you have to pay for the traffic it costs less of your time. In any business time is money.

In conclusion, don’t be afraid to try more than one traffic source online. If you don’t try them all, then you’ll never know which one is best for you and your business. We do suggest starting with article marketing to build your budget and then moving to paid traffic to really expand your business.

Bob Dobalina is a bit of a CPV/PPV traffic expert. He writes a lot of articles on the subject and you can find him on his site where he teaches people how to use CPV traffic properly. He is widely considered a ppv traffic expert. Although the correct term is cpv traffic.

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CPV Web Marketing

CPV Web marketing, is a leader in the business of Internet advertising and media distribution. Our mission is unique, providing an advanced service Marketing CPV to all customers who wish to publish their ads in bulk and efficient. Our work is based on the best use of proven marketing tactics and software.
The Internet market is composed of different stages of customer satisfaction. This customer satisfaction is carried out of search engine marketing, search engine optimization, promotion of social media, affiliate marketing, email promotion, mobile advertising and web techniques that are proven strategies marketing.

CPV Web Marketing can help you get the best prospects, using quality traffic and to boost the volume of revenues and profits of your business.